Read this if you ever thought of starting your own makeup line.
Have you ever bought an eyeshadow you love so much that you use it every day for years? Then did you fail to find a decent replacement when they stopped making it? And what about your ethics? Do you struggle to find the right ingredients and manufacturing processes in your makeup?
Whether you’re fussy about your makeup or not, there comes a time when you have more items lying about unused than ones you enjoy applying. If you’re getting fed up with the choices out there, perhaps it’s time you created your own:
The first thing you need to decide on is the ingredients. Believe it or not, some cosmetic products are not vegetarian or vegan-friendly. Other contain ingredients that may cause allergic reactions. It’s really difficult to tell what you’re getting because exact ingredients aren’t always detailed on the packaging. If you want to know what’s going in there, then select the ingredients yourself!
Next, you need to consider how those ingredients are sourced. If you’re worried about your carbon footprint, then try to use natural, home-grown ingredients from this country. If you’re trying to avoid certain ingredients, then you must source alternatives to create the color or texture you’re looking for. When you’re working for yourself, it’s all on you to do your homework and check your answers too!
Photo cred – Weheartit
Now you have your ingredients, you need to think about making your cosmetics and packaging it. You can find out everything you need to know about lipstick manufacturing using American companies and employees from sources like Classic Cosmetics online.
From there you can put everything together as ethically as possible. Using an American business means high standards are met, and you’ll not have any language barrier for your inquiries. Most importantly, you’re paying in dollars, so there are no tax forms to fill in and no currency conversion losses.
If you want to sell your own brand of cosmetics, you need to be pretty savvy at marketing. Start with a beauty blog and offer tons of advice on beauty treatments, makeup application, and skin care. You can choose to sell your products through your website, or use well-known platforms like eBay or Amazon Marketplace. There are plenty of other options too. When you’re just getting started, it’s worth considering the least expensive options first.
Clearly define your customer profile. What are their likes and dislikes? Where can you find them online and offline? What are their habits and their typical daily schedules? The more you know, the easier it is to reach out to them, engage them, and sell to them. Consider your packaging. The colors and fonts are just the beginning. What kind of packet or box will they come in? Is it budget, luxury, or somewhere in the middle?
Running your own cosmetics business isn’t always easy, but it can easily become a dream career. There’s nothing stopping you running this whole enterprise yourself, but it’s obviously easier with lots of help. Good luck!
Main photo cred – Weheartit